RAM Continues to Batter the Market With Incredible Limited Edition Trucks: Introducing 2018 Heavy Duty Longhorn Ram Rodeo Edition
Continuing their impressive streak of releasing multiple highly-capable, limited-edition trucks sure to have fans reeling with excitement, Ram has just introduced the all-new 2018 2500/3500 Heavy Duty Longhorn Ram Rodeo Edition which now leads the auto industry with its premium upgrades, remarkable performance capacity, and updated tech that will spark excitement in every passenger. Named the Luxury Pickup Truck of Texas for the last two years in a row, the Ram Longhorn has long set the standard for premium pickup trucks available in the market. Exquisitely detailed on the interior, the 2018 Ram Heavy Duty Longhorn Ram Rodeo Edition features materials such as wood, leather and steel trim for a luxe feel throughout the cabin. Taking a peek at the updates to the gorgeous exterior, this new truck boasts a Longhorn badge across the tailgate, 20” aluminum wheels, a Mopar bed step, and Ram’s skid plate protection group for a rugged and stylish look.
Jim Morrison, head of the Ram Trucks brand in North America, said this of the exciting new launch: “The 2018 Heavy Duty Longhorn Ram Rodeo Edition is the ultimate combination of capability, refinement, and towing content. Truck buyers at this level expect to see and feel the highest quality materials. The Ram Rodeo brings together the advanced technology and towing content in America’s longest-lasting truck.” Sporting a Standard 6.4-liter Hemi V8 engine or the optional 6.7-liter Cummins Turbo-diesel I-6 engine, the new Ram Heavy Duty Longhorn Ram Rodeo Edition is ready to haul and tow whatever you may need. Including a gooseneck trailer preparation package as well as a bed-view camera so you’ll always be aware of what’s going on, the Heavy Duty Longhorn Ram Rodeo Edition is ready for rough and tumble action the second you drive it off the lot. The updated 2500 retails for $60,790, while the 3500 starts at $71,260.