Expansion’s in the Air–Fiat Chrysler Automobile to Build New Assembly Plant, Grow Production

February 27th, 2019 by

Fully committed to expansion and growth, Fiat Chrysler Automobiles has just announced a huge undertaking as it plans to invest over $4.5 billion into five of its existing plants, as well as the creation of an entirely new assembly plant within Detroit city limits. Ultimately, Fiat Chrysler Automobiles hopes to increase production capacity for its rapidly-growing Ram and Jeep Brands, and an investment this considerable would create almost 6,500 new jobs! This announcement falls in line with the manufacturing realignment that Fiat Chrysler Automobiles began over three years ago back in 2016, which has seen a shift away from the production of cars to the production of SUVs and crossovers. And as it turns out, Fiat Chrysler Automobile’s actions have resulted in the launch of the highly-awarded all-new Jeep Wrangler and RAM 1500.

Of the news, Chief Executive Officer of FCA Mike Manley said, “Three years ago, FCA set a course to grow our profitability based on the strength of the Jeep and Ram brands by realigning our U.S. manufacturing operations. Today’s announcement represents the next step in that strategy. It allows Jeep to enter two white space segments that offer significant margin opportunities and will enable new electrified Jeep products, including at least four plug-in hybrid vehicles and the flexibility to produce fully battery-electric vehicles.” As of now, FCA plans to invest $1.6 billion to convert the Mack Avenue and the Engine Complex plants into the new assembly line for several new Jeep models–including a plug-in hybrid! $900 million will be invested into the Jefferson North Assembly Plant to help prepare it for the production of the Dodge Durango and the next-generation Jeep Grand Cherokee. $1.5 billion is going towards the Warren Truck plant which will soon be the home of the all-new Jeep Wagoneer and Grand Wagoneer expected to launch in 2021. The Dundee Engine Plant, Warren Stamping and Sterling Stamping will be receiving the remainder of the investment as well.  

Big things are on the horizon for Fiat Chrysler Automobiles! Learn more at Landers Chrysler Dodge Jeep Ram of Norman today.

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