Celebrating 35 Years of the Minivan Segment with the 2019 Chrysler Pacifica
Fiat Chrysler Automobiles is celebrating the 35th anniversary of the minivan segment it helped create way back in 1983 with the all-new 2019 Chrysler Pacifica. Rolling off Chrysler’s Windsor Assembly Plant line on November 2, 1983, the first modern minivan was born. This new type of vehicle sparked an entirely new segment that quickly rose to popularity amongst moms, dads and kids — the ultimate family car. Fiat Chrysler Automobiles has sold more than 14.6 million minivans globally since 1983, making it the No. 1 automaker of minivans as it sells almost twice as many as any other manufacturer in the world. Fiat Chrysler Automobiles also currently holds over 55 percent of the market share as of 2018, which is the most that any one automaker has ever held. As Steve Beahm, head of passenger car brands, Dodge/SRT, Chrysler and Fiat at FCA North America, explains, “We created the minivan segment, we’re proud of our place in it, and we will continue to innovate like we’ve done with the first hybrid minivan, industry-exclusive Stow ‘n Go seating, Uconnect Theater with 10-inch touchscreens in the second row and much more. More than 14.6 million families have created lasting memories in their minivans throughout the past 35 years, through home projects, road trips, soccer practice, you name it. There is no better way to commemorate the anniversary of the people mover that does it all, than by introducing an edition that offers even more value to today’s families.”
Brand new for 2019, the 35th Anniversary Edition is available on the Chrysler Pacifica, Pacifica Hybrid and Dodge Grand Caravan models and features new badging, upgraded content, and an slick all-black interior with gorgeous Cranberry Wine accent stitching. And choose from 10 incredible colors to match your personal style such as Billet Silver Metallic, Brilliant Black, Bright White, Dark Cordovan, Granite Crystal Metallic, Jazz Blue, Luxury White, Maximum Steel, Ocean Blue Metallic and Velvet Red.